Birla Cellulose, a global leader in sustainable fibres, has launched Birla Connect, an innovative customer access portal designed to simplify business interactions and enhance customer engagement. Rooted in its ‘Mission Happiness’ initiative, the platform reinforces the company’s focus on customer-first strategies.
Chief Marketing Officer ManMohan Singh highlighted that Birla Connect embodies the company’s dedication to enhancing customer experiences by focusing on smarter, more efficient, and personalized solutions to meet evolving needs.
Birla Connect serves as a comprehensive, 24/7 solution, offering real-time access to account balances, order bookings, transaction tracking, and live GPS updates. Customers can manage billing, invoices, credit, and debit notes seamlessly. The platform’s multilingual support makes it accessible to a diverse global audience, enhancing convenience and connectivity.
The portal, featuring advanced capabilities, enables users to attach photos and videos with their feedback, facilitating prompt issue resolution. Suraj Bahirwani, Global Sales Head, emphasized that the platform represents a significant step in customer-centric innovation, aimed at delivering seamless and engaging business experiences.
Birla Cellulose has planned training sessions to help partners fully leverage Birla Connect’s capabilities. The portal underscores the company’s commitment to digital transformation, fostering stronger partnerships and operational excellence.
