Canadian brand Ryu, is the world’s first tailored, technical urban athletic brand. The pieces are well-structured, flattering, and easily transition from the gym to casual wear. Ryu’s in-store experience makes an unique use of space which helps facilitate a sense of community. Its flagship store has three distinct spaces: an 800-sq. ft area which trainers can use at no charge to work with their own clients, a 3,000-sq. ft retail space with modular fixtures that allow for hosting after-hours classes and community meetings, and an 800-sq. ft outdoor courtyard suitable for complimentary fitness classes.
The brand believes in building its stores in the community and connecting with the community, athletes and trainers. It’s not taking the typical approach of opening up a mall location. It believes in having a true authentic emotional connection to the consumer. It wants to distance itself from the competition that has built massive awareness and major capital backing.
For Ryu (Respect Your Universe), it is about more than a tight, leg hugging pair of pants. The company seeks to change the game of apparel on a grand scale for the multi-discipline athlete. It’s known for women’s tights, men’s joggers and a celebrated bag line.
