Leading fabric innovator, Nanotex that provides nanotechnology-based textile enhancements to apparel, home and commercial/residential interiors markets and Cotton Incorporated, the research and promotion company of US cotton producers together have launched Nanotex Dry Inside technology for cotton apparel. The patented technology aims to enable effective moisture transfer away from the skin, eliminating dampness and chaffing in 100 per cent cotton apparel while at the same time maintain the additional comfort aspects of garments made from natural fibre.

According to Nanotex, the processing technology enables cotton to effectively compete with synthetic fibre fabrications in the active and athleisure markets. Tests on the technology at the Laboratories of Cotton Incorporated, showed that Nanotex Dry Inside outperformed 100 per cent polyester and untreated cotton in one-way moisture transport and cling.

The technology applies an application to the back of the fabric allowing moisture to move away from the body through invisible channels. Once it moves from the inside to the outside of the garment, the moisture spreads and evaporates more easily leaving the wearer dry and comfortable without clogging the fabric weave or compromising the look, feel or breathability of the fabric.

Nanotex comprises has 11 products -- Resists Spills, Releases Stains, Neutralizer and Coolest Comfort, and includes important enhancement of the integration of a DNA marker to protect against counterfeiting. The brand has more than 100 manufacturer partners, including home textiles and contract and residential interiors markets besides branded apparel and outdoor gear.