"75 top-end exhibitors gather up in Shanghai at Milano Unica Pavilion to showcase their fashion prowess in Hall 6.2, inside SalonEurope Shanghai. Bringing in new consumption pattern and evolving consumer tastes, this pavilion infuses freshness into the entire trade show."
75 top-end exhibitors gather up in Shanghai at Milano Unica Pavilion to showcase their fashion prowess in Hall 6.2, inside SalonEurope Shanghai. Bringing in new consumption pattern and evolving consumer tastes, this pavilion infuses freshness into the entire trade show.
Amid global uncertainties and a falling GDP, China continues to hold nearly half the global luxury market, because of the growing purchasing power of the consumers. Chinese fashion market is witnessing a sea change. Till now, luxury goods were considered a symbol of wealth and status, today it’s all about enhancing experience. The shift has been brought by the so-called millennials, who are educated, well-travelled and tech-savvy, who have absorbed luxury since childhood from their parent’s generation and are now looking for niche high-end and bespoke products.
“The 10th edition of Milano Unica China confirms the strategic importance of made in Italy in this country. We thank the Italian Ministry of Economic Development and ITA (Italian Trade Agency) for making it possible through their economic and organizational support. I also wish to empasise that beyond the menswear textiles, MU China has provided a strong womenswear offer since the beginning and this sector is undergoing the fastest-growing increase in the Country,” says Ercole Botto Poala, President, Milano Unica.
“75 exhibitors feature the F/W 17-18 top-end collections between October 11-13 fair days at Mu China Pavilion and the selected clients’ choices will be guided by the traditional a much appreciated Trend Area located inside the Pavilion of beauty and culture,” states Massimo Mosiello, General Manager of the exhibition.
On asking about the reduced number of exhibitors, Paola says, “I agree that during this edition, the number of exhibitors is much lesser than earlier editions of Intertextile Shanghai edition. This is primarily because many of the earlier exhibitors are not repeating either because they have already got their buyer network done or they are not big enough to keep investing repeatedly as it is not just exchanging business cards, making final business is important, which is not happening very fast. Secondly, with earlier editions of participation of Milano Unica in Intertextile has resulted into many buyers visiting Milano Unica show in Milan earlier this September. Hence, those exhibitors who have already done business with their Chinese buyers have not participated.” Elaborating further, he adds, “I don’t think the number would now ever increase much, unless this exhibition is held in mid-September as business cycles and season requirements are changing quite fast. However, we are happy to note that the bilateral ties between Italy & China are improving.”
Next Milano Unica appointment will be hosted in Milan, at Fieramilano RHO, between February 1-3. With the change in month, Milano Unica F/W edition will be held in July, instead of September from 2017.
