"With a 15 per cent jump in visitors compared with the previous year, the second autumn event of the CHIC Autumn, Shanghai ended on a positive note. The China International Fashion Fair (CHIC) bolstered companies’ confidence on the domestic industry and presented their innovative streak to the world with this power-packed show. CHIC Autumn was in a true sense a confluence of established brands and young start-ups, capturing 837 brands from 21 nations; attracting more than 65,700 visitors, CHIC projected global insights, Impulses designer area, next to the exhibitors of the Secret Stars section (accessories, shoes, bags). "

With a 15 per cent jump in visitors compared with the previous year, the second autumn event of the CHIC Autumn, Shanghai ended on a positive note. The China International Fashion Fair (CHIC) bolstered companies’ confidence on the domestic industry and presented their innovative streak to the world with this power-packed show. CHIC Autumn was in a true sense a confluence of established brands and young start-ups, capturing 837 brands from 21 nations; attracting more than 65,700 visitors, CHIC projected global insights, Impulses designer area, next to the exhibitors of the Secret Stars section (accessories, shoes, bags). CHIC Shanghai is considered the ‘window of fashion’ and being a leading trade show in Asia it is the bridge for entering into the Chinese market.

Record number of visitors a sign of positivity

The organisers of CHIC Autumn expressed their gratitude with 15 percent rise in visitors compared to CHIC autumn last year. Chen Dapeng, Executive Vice President, China National Garment Association and Head of CHIC said, “CHIC Autumn fulfills a different task than CHIC Spring. It gives an overview of leading brands and offers smaller brands the possibility to meet prospective buyers.” Moreover brands at CHIC Autumn profit from adjacent activities, such as the gathering at Intertextile. CHIC Autumn presents the right mix of established brands and start-ups.

The clear segments of CHIC Autumn guided visitors through the trade show. The new location of the Impulses area (for young designers) next to the fashion show center was eye-catching. Another success at the fair was the section ‘Secret Stars’ (accessories, shoes, bags), which attracted a lot of attention. Chen Yanrong, Marketing Manager, Henney Bear, confirmed that all important department stores like Wanda, Maoye, Jingying, Dashang visited his booth for discussions. Exhibitors at the sections for menswear and womens wear were satisfied with their results at CHIC Autumn.

Also the organisers of ‘shows-in-show’ expressed their full satisfaction. Nobrand and EcoChic at Pure Shanghai have already announced their next year’s participation. Another highlight was ‘Chic Young Blood’. A strong presence and performance was given by Korean brands, among others by Twee with their brand Te.Stones. They run 30 big stores in Korea and are now building up their business in China thanks to CHIC.

Frankfurtstyleaward Collection 2016 received a lot of attention. The innovative styles of young designers have been presented at the show. Also the joint fashion show of Brazilian Footwear of Apexbrasil EA Asia with trends spring/summer 2017 was well attended and led to a large number of visitors at their joint pavilion. Further fashion shows gave impressive ideas on new trends and tendencies for spring/summer 2017.

Delighted with the response, many of the exhibiting brands have already signaled their participation fosr CHIC Spring to be held in March 2017. Stefano, Giovanni Fabiani (Italy), said, “We started in China some time ago, for the 4th time now at the CHIC and have our own showroom in Shanghai. CHIC is the largest and most efficient show with more and better qualified visitors. At this exhibition, we wrote orders with shopping malls and new contacts, which we have to follow. This time we also had many visitors from the tier III cities. CHIC is an important part of our marketing strategy. It is good to be here, which creates trust with our customers and buyers.” Happy with the response, Bernd Michael Ostwald, Owner, OWA bags, Germany, said they are regular exhibitors at CHIC and welcomed qualified distributors with multi-brand stores e.g. from Beijing at their booth.

The vent saw an increase of 15 per cent with a total number of 65,714 visitors. CHIC Shanghai will be back in March between 13-15, 2017.