The American Association of Textile Chemicals and Colorists (AATCC) has partnered Speciality Graphic Imaging Association (SGIA) to offer a unique educational conference ‘Digital Textile Printing: The Future is Now’. It would be held at the Sheraton Imperial Hotel in Durham, NC, USA on December 6 and 7. The program will culminate with a session focusing on case studies and business models.

Award winning textile designer Alexander Julian will share his digital journey, beginning with his first explorations of digital textile printing in 1990. While he relates his story, attendees will have the opportunity to see and hear how technology has enabled his business and vision.

Gart Davis, Spoonflower’s CEO, will share his vision for digital manufacturing. Davis will discuss how forces alive in our current market can be harnessed to deliver a more collaborative, environmentally sustainable and diverse textile industry from the web to high-end fashion houses. Based on his experiences as co-founder of Lulu.com and Spoonflower.com, two businesses driven by creative communities and digital manufacturing, Davis will explore how the combination of creative communities, imaging technologies, and on-demand manufacturing are taking shape, as well as some of the challenges. He will share a few examples of the wins and reversals from efforts at Spoonflower and its sister brands, Sprout Patterns and Roostery.

Additional sessions will focus on cutting edge technology, product performance, research snapshot, and designing for digital. The two-day event will deliver unprecedented content to conference registrants who will leave with a wealth of understanding and inspiration to take back to their respective jobs.