"Set to host its 24th edition, the Hong Kong Fashion Week-Spring/Summer is slated to open door from July 10-13, 2017 at the Hong Kong Convention and Exhibition Centre. The four-day fair will host around 1,100 exhibitors from across the globe, showcasing an array of spring/summer clothing, garment, designer collections, fashion & clothing accessories, fabrics and related professional services. Informal clothing has become a fad these days, all thanks to the fast fashion retailers, sports retailers, and even luxury retailers. It’s raining adoption from the western countries such as England and Japan."

Set to host its 24th edition, the Hong Kong Fashion Week-Spring/Summer is slated to open door from July 10-13, 2017 at the Hong Kong Convention and Exhibition Centre. The four-day fair will host around 1,100 exhibitors from across the globe, showcasing an array of spring/summer clothing, garment, designer collections, fashion & clothing accessories, fabrics and related professional services. Informal clothing has become a fad these days, all thanks to the fast fashion retailers, sports retailers, and even luxury retailers. It’s raining adoption from the western countries such as England and Japan.

Lately, athleisure has carved out a niche in the clothing industry. Morgan Stanley's 2015 report estimates that the sportswear industry will represent $83 billion in sales by 2020 or more than 30 per cent growth. The Chinese mainland attributes the projected growth in the sportswear market to its booming middle class whom are now more aware of maintaining a healthy lifestyle.

Trend zones once more

Following the Fall/Winter edition held last January, the two new zones – Fashionable Sportswear and Urban Essentials will again take centre stage at the Spring/Summer edition to encompass sportswear and casualwear respectively. The Thai female fashionable sportswear retailer, Wakingbee, offers all kinds of sportswear for yoga, fitness and running as well as leisurewear. Its co-founders, Ornwassa Siamseranee and Chalita Hongsakul said in January’s Fall/Winter edition that they made good contacts and successfully got orders from a Hong Kong buyer through their first participation at last year’s Spring/Summer edition. They also added that new Fashionable Sportswear zone enabled buyers to find related suppliers easily and allowed them to meet with new buyers from Australia, Bahrain, the Chinese mainland, Hong Kong, Korea and South America and they will definitely come back next year.

The fair is zoned to provide maximum exposure to different sectors. Highlights are: Fashion Gallery, which features high fashion and brand labels, as well as Fabrics & Yarn, Clothing Accessories and Menswear. Adding to that, the debut World of Fashion Accessories will house all fashion accessories-related zones such as bags, footwear, leggings & socks, gloves, scarves & shawls for buyers’ easy sourcing all at a glance.

Fashion parades to attract buyers

To provide more promotional channels, fashion parades will be arranged for exhibitors and designers to present their latest collection to astute buyers. While the fair promises to be the region’s premier sourcing and marketing platform, it is also a golden opportunity for information exchange within the industry. Renowned international trend forecasters, including Fashion Snoops, will unveil the latest trends ahead. Co-organised with Hong Kong Research Institute of Textiles and Apparel (HKRITA), a seminar on wearable technologies for fashion will also be held. A networking reception will be hosted during the fair for buyers, exhibitors and industry representatives to expand their business network through personal contact.