The 99th edition of renowned trade show specialising in children’s and junior clothing, accessories lifestyle and networking, Pitti Bimbo attracted over 1,000 buyers, with 48 per cent coming from abroad, representing more than 50 countries.
Held at Florence's Fortezza da Basso from June 19-21, 2024, the show also attracted over 160 Italian and international exhibitors, more than 1,000 global distribution operators. It provided several new networking opportunities for buyers, media, professional trainers, trend promotions and individual proposals, notes Agostino Poletto, Director, Pitti Immagine.
The event also registered foreign buyers from the UK, USA, China, and Spain, along with high-level buyers from the Emirates, Saudi Arabia, and Kuwait.
The show reflects the sectoral transformations in the Italian and European markets that are currently witnessing a decline in domestic consumption and independent multi-brands stores.
They are instead witnessing an emergence of new retail chains, adds Poletto. To continue supporting high-quality and innovation production in the industry, the show needs to continue evolving, he emphasies..
Scheduled for January 2025, Pitti Bimbo's 100th edition will introduce these evolutionary changes with an aim to reaffirm the show's pivotal role in the industry.
