Technology and data company Engagement Labs, creator of TotalSocial™, the world's first tool to combine in-depth social listening data with comprehensive offline conversation measurement, has released the total social rankings of the top performing apparel brands in the US. And topping the list are brands like are Adidas, Nike, Reebok and Under Armour. In recent years, the US apparel industry has struggled to meet sales targets. This goes to show that brands within the space must focus on marketing efforts to ensure that they get a cut of consumer spend.
On the other hand, the industry lags behind other industries significantly in its online social performance. This is an opportunity for apparel brands to improve social media marketing to drive growth. Particular areas for the industry to focus on are online volume and especially online brand sharing: creating branded content on social pages that consumers find compelling and wish to share with others in their social network.
Based on TotalSocial rankings, athleisure brands do particularly well in both the online and offline categories. In fact, five of the brands among the top 10 fall into the athleisure category. Looking at Adidas and Nike specifically, both brands enjoy plenty of talk online and offline. It has been seen that the former has a slight edge over the latter due to its particularly high engagement with influencers, both online and offline.
The TotalSocial measurement solution is based on a proprietary scoring system built on the pillars of Engagement Labs' patented social media measurement tool and the world's only offline word of mouth tracking system for brands.
