Signing a multi-year partnership deal with Mercedes-AMG Petronas Formula One Team, Adidas has become the team's new official kit supplier.

This announcement comes months after speculation fueled by leaked images of branded gear late last year, which hinted at the impending deal. The partnership marks the end Puma’s run as Mercedes’ kit provider and signals a new beginning for the F1 team.

Adidas will supply a specially designed kit including a comprehensive apparel range, footwear, and accessories to the team. To debut next month, the kit will also be available for fans to purchase. Additionally, Adidas will also supply limited-edition merchandise collections across the year as Mercedes gears to open the season in Australia on March 16.

This deal comes at a pivotal time for Adidas, which recently lost its bid to supply Germany's national soccer teams to Nike for the 2027–2034 period. Mercedes is also collaborating with fashion brand Tommy Hilfiger, where seven-time world champion, Lewis Hamilton has served as a global ambassador.