Vertical denim manufacturer, AGI Denim has teamed up with sustainability analytics platform Green Story to effectively quantify and communicate its environmental performance to clients. The company will leverage Green Story's expertise to present its product's environmental impact in a credible and easily understandable manner.
Green Story conducts comprehensive lifecycle assessments (LCAs) on apparel, accessories, and textiles, meticulously collecting data at every stage of product development. Through this process, they provide a thorough analysis, evaluating both environmental and social impacts of each component and supplier, all presented in visually engaging formats adhering to global standards and regulations.
The collaboration will enable AGI Denim to offer Digital Product Passports to its clients, accessible via QR codes. These passports will feature footprint assessments and supply chain visualizations, enabling clients to transparently share sustainability data with their own customers, thereby fostering trust and transparency throughout the chain.
Hasan Javed, Executive Director, AGI Denim, says, the company partnership with Green Story emphasies its significance in driving an impactful change.
Besides this collaboration, AGI Denim has undertaken various initiatives to reduce its environmental footprint and maximising social and economic benefits. These initiatives encompass water stewardship, renewable energy adoption, circular design, and empowerment of women.
AGI recently celebrated its 30th anniversary by launching a collection showcasing cutting-edge innovation and sustainability technologies available to the denim industry. These include Circ by Renewcell, Circulose, Infinna from Infinited Fiber, and Hyosung’s Creora Regen.
Registering $212 million in sales for FY22-23, AGI Denim manufactures 55 million yards of denim fabric and 24 million pairs of jeans annually.
With over 150 customers across 15 countries, including notable players like Soorty and Unspun, Green Story is dedicated to rectifying the fashion industry's misinformation problem through accurate data and insights.
Akhil Sivanandan, CEO, Green Story, opines, the collaboration with AGI Denim is a pioneering effort in promoting transparency and sustainability in the fashion industry. The partnership will enable both entities to empower AGI Denim and its clients with actionable insights into their environmental impact, driving informed decisions towards positive change and setting new standards for responsible manufacturing and ethical sourcing.
