One of Buenos Aires' most iconic shopping malls, Alto Palermo has inked an agreement with global brand Victoria's Secret to open its first full-line store in Argentina.
To open in Q4, FY25, The new store will be located on the second floor of the shopping mall and will span more than 4,300 sq ft. It will offer a wide selection of products, from classic lingerie to the full Victoria's Secret Beauty line, including fragrances and popular body mists. Launching during one of the mall's busiest shopping seasons, the store will feature signature collections such as ‘Dream Angels,’ ‘Very Sexy,’ ‘Body by Victoria,’ and ‘T-Shirt,’ in addition to sleepwear and accessories.
The store will also offer key services such as ‘bra fitting,’ a personalized experience provided by trained specialists to help customers find the perfect fit. This service will be free and available without an appointment.
Florencia Cortés, Head, Alto Palermo, the opening of this store is a great challenge for the shopping mall as it is an iconic brand recognized worldwide.
With this opening, Victoria's Secret moves forward with an expansion plan in Latin America. The brand currently has over 1,400 stores across the world.
