Leading global retail and fashion conglomerate, Apparel Group has launched 24 new retail concepts at one of Qatar’s most prestigious shopping destinations, the Doha Mall. Featuring renowned international brands, these stores will cater to the diverse needs of Qatar’s fashion-conscious consumers.

Located in Abu Hamour, Doha Mall is ideally situated at the intersection of Sixth Ring Road and Central Market Street. The mall is well connected to a Metro Buslink with close proximity to the Doha Expressway. It serves as a key retail hub for shoppers from nearby neighborhoods, including Abu Hamour, Ain Khaled, Al Waab, Al Mamoura, Al Thumama, and Al Wakra.

Neeraj Teckchandani, CEO, Apparel Group, says, this expansion helps the group introduce global fashion trends and quality shopping experiences in Qatar. Its collaboration with Doha Mall allows it to expand presence in the region and offer a truly unparalleled retail experience.

Robert Hall, Advisor, Mirqab Malls, adds, the retailer introduces new and distinctive retail concepts at Doha Mall in collaboration with Apparel Group. This agreement reflects its ongoing efforts to attract leading international brands to Qatar and offer consumers a diverse and exceptional shopping experience.

Further enhancing its diversity, the Doha Mall plans to add more brands in collaboration with Apparel Group. The mall is set to become a central shopping destination for Qatar’s residents and international visitors alike.