In a strategic alliance set to redefine color management in the textile industry, Archroma, a leading provider of sustainable specialty chemicals, and ColorDigital GmbH, the innovator behind DMIx textile supply chain digitalization, have joined forces. This collaboration will seamlessly integrate Archroma's Color Atlas, boasting 5,760 engineered color standards, into ColorDigital's DMIx platform.
By incorporating Archroma's Color Atlas into DMIx, fashion brands and suppliers gain access to an extensive library of color references, fostering unparalleled creativity while ensuring precision. Leveraging digital twin technology, DMIx streamlines color alignment across the design, sourcing, and production phases, slashing sampling costs and development time while enhancing color accuracy and product quality.
Central to this partnership is a shared commitment to sustainability. Archroma's Color Atlas hues comply with leading eco-standards, aligning with DMIx's ImpAct approach, which provides crucial environmental data on raw materials. This synergy empowers brands to select inputs that meet their sustainability objectives without compromising on color integrity.
Chris Hipps, Global Head of Archroma Color Management, emphasized the shared ethos, stating that Archroma takes a 'Planet Conscious' approach to color and aims to empower designers to make sustainable choices. Similarly, Gerd Willschütz, COO and Co-Founder of ColorDigital, highlighted the transformative potential of strategic color management in driving commercial success.
A highlight of the collaboration is the introduction of DMIx eXcite, an innovative hub for material and color trends. Through interactive mood boards, designers gain insight into upcoming trends, directly utilizing colors from Archroma's Color Atlas for enhanced creativity and efficiency.
This partnership not only streamlines color development and production processes but also underscores a shared commitment to environmental responsibility. Archroma's Color Management+ solution, featuring the Color Atlas, paves the way for a more sustainable future in textiles and fashion.
