Archroma, a leader in specialty chemicals for sustainable solutions, has launched ‘Planet Conscious+,’ a comprehensive roadmap aimed at helping brands and mills advance their sustainability initiatives.

Mark Garrett, CEO of Archroma, emphasized the importance of adapting to growing global challenges such as climate change, economic shifts, and geopolitical pressures. He explained that the ‘Planet Conscious +’ initiative represents the company's commitment to realigning its vision to address these issues and drive meaningful change in the industry.

The initiative includes six pillars, four of which were previously introduced: Super Systems+, Safe Edge+, One Way+, and Color Management+. These focus on end-to-end solutions, cleaner chemistry, resource savings, and enhanced color management.

The newly introduced pillars, Innovation+ and Communication+, emphasize the company’s commitment to developing innovative solutions and promoting transparency across the value chain. Archroma’s global research teams are driving innovation to improve environmental impact, while the company ensures stakeholders can communicate their sustainability efforts confidently.

Paul Cowell, VP of Innovation at Archroma, emphasized the critical role of accountability in driving innovation. He noted that the company provides tools enabling brands to measure their environmental impact and confidently share their sustainability achievements, supported by verifiable data.

Archroma’s ‘Planet Conscious +’ solidifies its dedication to transforming the apparel and textile industry through sustainable innovation.