A global brand known for premium athletic wear and outerwear, Lolë has acquired the leading company in cycling and sports equipment, Louis Garneau Sports. A significant milestone in Lolë’s growth, this strategic move strengthens the brand’s position in the global sportswear market.

Todd Steele, CEO, Lolë, says, this acquisition allows the brand to expand its product range and deepen its commitment to innovation, quality, and performance.

Founded in 1983 by Louis Garneau and Monique Arsenault, Louis Garneau Sports began as a small operation in a garage and has since grown into a renowned company in the cycling world. With this acquisition, Lolë will leverage Louis Garneau Sports' expertise to create innovative new collections, catering to the growing demand from sports and outdoor enthusiasts.

Lolë is a global brand specialising in elevated activewear, athleisure, and outerwear that seamlessly transitions from the studio to the street. Designed in Montreal, Lolë focuses on thoughtful consumption, using high-quality materials built to last season after season. Lolë’s products are available in over 1,500 retail locations worldwide, in Lolë Ateliers, and online at lolelife.com.