In a significant step towards sustainability, Birla Cellulose has partnered with Pune-based fashion label Ka-sha to introduce “Roz”, a line of artisanal and sustainable clothing. This collaboration aims to repurpose pre and post-consumer textile waste, offering eco-friendly fashion choices to conscious consumers.

“Roz”, derived from the word 'everyday,' blends design and sustainability, featuring elevated basics crafted for comfort and daily wear. The collection is made using the innovative Reviva-M grade circular yarn blend, which includes cotton pre-consumer waste, Birla Excel fibers, and indigenous kala cotton. This blend ensures high-quality, durable fabrics with minimal environmental impact.

The "Roz" line has received widespread acclaim for its ethical production methods and sustainable origins. Consumers appreciate the garments for their timeless style and ease of care. The success of this collaboration highlights the potential for sustainability and profitability to coexist in the fashion industry.

By joining forces, Birla Cellulose and Ka-sha have set a new standard for eco-friendly textile production, inspiring other brands to prioritize sustainability.