Birla Cellulose, the fibre business arm of Aditya Birla Group, brought together LIVA Accredited Partners Forum (LAPF) partners and international brands at Noida on January 8, 2016, which is the country’s garment industry capital. This event is held in collaboration with the Society of Noida Apparel Export Cluster. It is part of the Group’s efforts to create a one-stop platform for fabric makers to reach out directly to women’s wear exporters and international brands.

This is part of the Group’s ongoing efforts to nurture various textile chain partners in the garment export sector amid struggling garment exports from India. A tough competition is posed by cheap imports from China and South Asian countries.

The conference is being be attended by around 40 LAPF partners who will showcase their products to 160 garment exporters including international brands such as Marks & Spencer, Macy’s and Gap as well as national exporters like Shahi Exports, Orient Craft, Pearl Global and Richa & Co. Leading buying houses such as Triburg, Impulse, Li Fung and Asmara as well as Biba and ITC will also attend the conference. This LAPF conference is the third in the series, the first one was held in Jaipur and the second in Coimbatore.