Birla Cellulose, the sustainability-driven MMCF business of the Aditya Birla Group, has secured the top ranking in Canopy’s Hot Button Report 2024 for the fifth consecutive year. Retaining its prestigious ‘Dark Green Shirt’ rating, the company solidifies its status as a global leader in responsible wood sourcing and sustainable practices.

The Hot Button Report, released annually by Canopy, evaluates MMCF suppliers on their forest fibre sourcing practices, guiding fashion brands and retailers towards deforestation-free supply chains.

HK Agarwal, Managing Director of Grasim Industries Ltd., stated, “This recognition highlights Birla Cellulose’s dedication to sustainable wood sourcing, forest conservation, and supply chain transparency.”

Nicole Rycroft, Executive Director of Canopy, praised the company: “Congratulations to Birla Cellulose for leading the way in removing Ancient and Endangered Forests from the MMCF supply chain and advancing low-carbon Next Gen solutions.”

Birla Cellulose invests extensively in research and development, exploring alternative feedstocks and scaling Next Gen fibres to revolutionize the MMCF industry sustainably. Its 11 manufacturing sites employ closed-loop technologies to minimize environmental impact, while five advanced research centers drive innovation.

This achievement reinforces Birla Cellulose’s commitment to forest conservation and pioneering sustainable solutions in the textile industry.