India's textile industry has witnessed major breakthroughs in cellulosic and synthetic fibres backed by advanced technology and innovations. Viscose fibres is a viable solution to cater to the clothing needs of the evolved customer. Global fibre consumption, as per reports, has grown at a CAGR of 2.7 per cent during 2007-’13. Whereas, viscose alone has grown at 8.4 per cent, this shows that viscose is becoming the preferred choice.

Birla Cellulose, a leader in viscose fibre, is also leading the viscose revolution. It has decided to meet the growing consumer demand for better quality and new applications development. In doing so, the Birla Cellulose Textile Research And Development Centre (TRADC) has constantly innovated and advanced its offerings.

TRADC offers an exceptional combination of textile skills, tools and high-tech equipment as a shared innovation platform. The best is offered in textile innovation for redesigning the existing products or for inventing new ones to value chain partners at the centre. That’s not all, the centre also aims to offer companies a variety of research, prototyping and industrial pre-production solutions for turning ideas into products, enabling them to focus on market research.

Vijay Ramakrishnan, Head, TRADC, speaking about the innovations says this is the only platform in India and thus provides and pools skills and cutting-edge equipment that enable their customers to move forward from R&D to the prototype stage and to pre-production in a short time. Besides, the research centre also provides high-performing resources to meet individual requirements and bring their ideas to fruition, he added.