Leading fashion brands are a part of Fashion Positive Plus. This collaboration works to accelerate the development of safer, circular materials for use in the apparel industry.

The members include H&M, Kering, Loomstate, Zero + Maria Cornejo and Eileen Fisher. They have begun the process of identifying building block materials, such as fibers, yarns, finishings, trims, and dyes that the group will collaboratively work to optimize for material health, safety and circularity.

The aim of Fashion Positive Plus is to convene some of the biggest brands and brightest design innovators in the world to collaborate on accelerating the optimization and availability of positive, circular building block materials for the fashion industry.

Plus will focus on driving the improvement of commonly used materials with the highest potential to positively impact human and environmental health and, in the process, catalyze systemic change for the fashion industry.

Fashion Positive Plus is a part of the Cradle to Cradle Products Innovation Institute. This institute is dedicated to advancing the verification of positive materials for the circular economy across many sectors from building materials and interior design finishes to packaging, personal care, household products, textiles and apparel.

Through Plus, it’s possible for brands to achieve a whole range of circular materials that they can put into the market within a very short time, including yarns, fabrics and trimmings.