With Jean-Christophe Babin, CEO describing it as a ‘market with unparalleled potential,’ India has become the primary focus for expansion for Italian luxury brand Bvlgari. To tap into India’s rapidly growing luxury segment, Bvlgari launched its first digital boutique through a partnership with Tata CLiQ Luxury.
Babin acknowledges, while China led luxury market growth over the past decade, its growth has begun to slow due to market maturity and an oversupply across sectors, including real estate. This normalisation is pushing Bvlgari to pursue double-digit growth globally, positioning India as its ‘growth booster.’ The market’s unique attributes, from robust GDP growth and rising incomes to high education levels, set it apart globally.
India’s vast diversity in wealth distribution, makes luxury e-commerce a particularly promising avenue, notes Babin. Bvlgari's new digital boutique on Tata CLiQ Luxury will feature India-inspired pieces, such as the B.zero1 Kada bracelet and the Bvlgari Mangalsutra, as well as popular global collections like Serpenti Viper bracelets, B.zero1 rings, and the OctoFinissimo and Octo Roma watches, alongside leather goods and accessories.
Gopal Asthana, CEO, Tata CLiQ, terms the company’s collaboration with Bvlgarias a monumental step in expanding the platform's luxury portfolio. Currently Tata CLiQ generates 55 per cent of its revenue from non-metro markets, underscoring the significant demand for luxury beyond India’s major cities. The company partnership with Bvlgari gives it a wider access to a brand known for Italian craftsmanship and heritage, adds Asthana. To ensure a seamless shopping experience to customers, Tata CLiQ Luxury will also provide a concierge experience with staff trained by Bvlgari.
