Cotton Council International (CCI) partnered Chinese designer, Liu Wei, who specialises in using new technical fabrics, to launch the 2019/20 Cotton USA Uniform Collection during Beijing Fashion Week. Under the theme “With You,” Liu Wei has combined US cotton and green technology fabrics to interpret China’s professional uniform trends. The fashion show at China Fashion Week included 100 sets of professional uniforms featuring functional performance covering six professions: airlines, logistics, retail, formal business wear, civil servant and technicist. Some 800 participants watched the show.
After the fashion show, more than 200 representatives from 50 companies actively exchanged information and ideas on the challenges and opportunities in the Chinese uniform industry. Participants included: Beijing Yunyi Times Clothing Co; Haitian Materials Technology Co; Shandong Daiyin Group Renault Apparel etc. Following the launch of the uniform collections, a weeklong display and business meeting space was set up at Liuwei Studio to provide a cooperation platform and business discussion space for the uniform supply chain.
As an extension of the uniform project, Cotton USA will also strategically cooperate with Shanghai Occupational Uniform Expo in April to make a bigger impact throughout the uniform supply chain.
