The CENTRESTAGE fashion exhibition in Hong Kong recently concluded ( Sept 4-7, 2024), leaving a trail of optimism and innovation in its wake. Despite facing temporary disruptions due to Typhoon Yagi, the event attracted over 8,500 buyers from 82 countries and regions, showcasing the resilience and adaptability of the fashion industry.
Key takeaways and highlights
• Optimistic industry outlook: A survey conducted during the event revealed a positive sentiment among industry players, with 34.8% of respondents expecting sales to increase in the next six to 12 months. Emerging markets were identified as a significant growth opportunity, and the growing popularity of online channels was evident, with 52% of respondents utilizing both online and offline sales channels.
• Fashion Accessories and Urban Clothing in the spotlight: The survey also highlighted the growing potential of fashion accessories and urban clothing, reflecting the evolving consumer preferences towards style and comfort.
• Success stories: Local exhibitor YGM Group and Singapore brand Duxton reported exceeding expectations in terms of buyer interest and potential business deals, underscoring the effectiveness of CENTRESTAGE as a platform for brand exposure and market expansion.
• International participation: The event attracted buyers from diverse regions, including Japan, South Korea, and Singapore, showcasing its appeal as a key fashion trade destination in Asia.
• Fashion Show Extravaganza: The opening show, CENTRESTAGE ELITES, held at the Hong Kong Palace Museum, featured the triumphant return of acclaimed designer Robert Wun. Other notable fashion shows and events included the Fashion Hong Kong Runway Show, the Redress Design Award 2024 Grand Final Fashion Show, and presentations by local fashion brands.
• Circular Fashion draws the spotlight: The Redress Design Award highlighted the importance of sustainable practices in the fashion industry, with Hong Kong designer Tiger Chung emerging as the winner for her collection utilizing upcycled materials.
• Young Designers Shine: The Hong Kong Young Fashion Designers' Contest (YDC) showcased the creativity and potential of emerging local talent, with Tiger Chung claiming the Champion title for his collection "Rager."
Ashworth x Mountain Yam: A fusion of heritage and innovation
A highlight of CENTRESTAGE was the groundbreaking collaboration between US golf brand Ashworth and Hong Kong designer Mountain Yam. Their capsule collection, showcased at the event, successfully blended traditional golf wear with a contemporary aesthetic, reflecting the growing trend of athleisure fashion.
Robert Wun'striumphant homecoming
London-based designer Robert Wun's return to Hong Kong was met with great enthusiasm. His "Home" collection, presented at the Hong Kong Palace Museum, celebrated his personal journey and the influence of his Hong Kong upbringing on his designs. Wun's participation in CENTRESTAGE underscored the rising prominence of Hong Kong designers on the global stage.
Redress Design Awards: A showcase of circular fashion
The 14th annual Redress Design Awards celebrated the innovative work of emerging fashion designers committed to sustainable practices. Hong Kong designer Tiger Chung's winning collection, "The Wanderer," demonstrated the potential of upcycled materials and circular design.
YDC 2024: A celebration of young talent
The Hong Kong Young Fashion Designers' Contest (YDC) concluded with a grand finale, showcasing the creativity and originality of 10 local designers. Tiger Chung's collection "Rager" earned him the Champion title, highlighting the limitless potential of Hong Kong's fashion scene.
CENTRESTAGE 2024: Emerges as a vibrant platform
CENTRESTAGE 2024 successfully navigated challenges and emerged as a vibrant platform for fashion trade, brand promotion, and creative expression. The event showcased the industry's optimism, innovation, and commitment to sustainability, solidifying Hong Kong's position as a leading fashion hub in Asia.
