Chic autumn will take place in China from October 11 to 13, 2017. The main focus will be on spring/summer collections. Italy and France will put up pavilions. Chic autumn expects around 800 exhibitors from China and other Asian nations, as well as from Europe and America.
Chinese consumers are becoming more selective and individual. And there is a strong trend of trading up in their buying behavior. Instead of mass production, they prefer premium products. And Chinese like to shop online. China is the world’s largest e-commerce market. Retail in China is changing and increasingly merging with entertainment. Two thirds of Chinese go shopping with their family or friends. Shopping malls are shopping and leisure temples: fashion combined with entertainment like arts and educational spaces as well as with food and beverages.
Chinese designers are becoming edgy and experimental. Masculine and feminine elements are merging in oversized silhouettes and relaxed fits. Gender dynamics are the core concept behind the texture aware collection combining furry sweaters with nylon pants and corduroy jackets.
Second and third tier cities are expected to be the source of the country´s rapid growth. While first tier cities account for only nine per cent of China´s population, about 300 million people are living in smaller cities. Consequently, they are a focus of international business and already dispose of an interesting retail landscape.
