CHIC Paris showcases innovation at Who's Next
The Chinese fashion industry made a significant impact this September at two major European fashion events, spotlighting the creativity and innovation of top Chinese designers. From September 8-10, the second presentation of Chinese designers was hosted at the prestigious Who's Next trade fair in Paris under the CHIC Paris initiative, which featured the ‘Fashion China Pavilion.’ The event gathered 16 renowned Chinese designers, including brands like Lancy, VanSunsun, and Typetail, who showcased collections distinguished by unique aesthetics, cutting-edge materials, and sustainable production methods.
Located in Hall 7 at Port de Versailles, the Fashion China Pavilion welcomed buyers from around the world in an open-concept peach-colored booth. The layout drew in an international audience and encouraged engagement, as visitors experienced Chinese fashion creativity up close. The showcase drew enthusiastic feedback, with many buyers noting the collections’ craftsmanship and appeal, as well as orders like 1,000 items from William Zhang's Trui Berra brand. The event also saw valuable feedback sessions on local market adaptations, pricing, and brand positioning.
This year's collaboration between Who's Next and CHIC holds special significance, marking the 60th anniversary of diplomatic relations between China and France. Frederic Maus, CEO of Who’s Next, highlighted the fair’s commitment to bridging French and Chinese fashion industries, reinforcing cultural and business exchanges. Plans for future collaboration with the French Fashion and Apparel Industry Union (UFIMH) aim to further strengthen these ties. The Fashion China Pavilion concluded with a reception at the Balcony Paris showroom in Marais, where designers continued building international networks.
Moda Chinalaunches at TheOne Milano
Following the Paris event, from September 14-17, Chinese companies made their debut at Milan’s TheOne Milano trade fair. Through the China National Garment Association, 25 leading brands specializing in exclusive menswear, womenswear, and casualwear took center stage. Chinese companies captivated attendees with high-quality designs that demonstrated both creativity and global competitiveness.
Chinese brands at TheOne Milano emphasized market exploration and product launches. Standing out for their contemporary designs, these companies received considerable attention from trade visitors eager to experience Chinese fashion. The event yielded promising sales, as exemplified by Dingding Cap Industries, which secured a 3,000-cap order from a major Turkish retailer.
Bridging cultures and elevating Chinese fashion globally
Both Who's Next and TheOne Milano underscored the increasing global presence of Chinese fashion, blending traditional craftsmanship with modern trends. With positive reception and strong sales, these events have bolstered the profile of Chinese designers and manufacturers on the international stage.
The next chapter for Chinese fashion in Europe will unfold at PittiUomo in Florence from January 14-17, 2025, where more Chinese designers are expected to continue this momentum, shaping the future of global fashion.
