China’s brand Urban Revivo will open a store in the UK in March 2018. Spread over 22,000 sq ft unit this will be the Chinese fast fashion retailer’s first store outside the country. It currently operates 160 shops, mainly in China.

Urban Revivo has also set its sights on expanding into the US, France, Japan and the Middle East in the next few years. Plans involve opening between 60 and 100 stores a year globally to reach a target of 400 stores by 2020. Urban Revivo specialises in affordably priced contemporary clothing and accessories for men and women aged 15 to 40 years, as well as children aged four to 14. Its lines include feminine chic, masculine tailoring, streetwear-inspired youth fashion and trend-driven accessories.

The brand, founded in 2006, introduces up to 12,000 new styles a year. But all its designs are available in only 12 pieces per store. It uses fabrics like 100 per cent polyester and non-sheer and stretchable. Urban Revivo opened its first international shop in Singapore earlier this year. It competes with the biggest international fast fashion brands and launches designs twice per week.

The brand belief is that fast fashion can enable ordinary people to sport the latest trends while getting value for money.