Chip Bergh, the current CEO of Levi Strauss & Co, will step down from his role in January 2024, passing the baton to his successor, Michelle Gass, who currently serves as the CEO of Kohl's. Having joined Levi Strauss & Co in September 2011, Bergh will continue to serve as the executive vice-chairman until his retirement in late April. Additionally, he will stay on as an advisor to the company until the end of the fiscal year.

Throughout his tenure, Bergh has made significant contributions to Levi Strauss & Co's growth, transitioning the brand from a focus on men's wholesale pants business in the US to becoming a global, direct-to-consumer company. Under his leadership, he successfully revived the company's womenswear business and played a crucial role in taking Levi Strauss & Co public with its IPO in March 2019. Furthermore, his strategic acquisition of Beyond Yoga in 2019 expanded the company's brand portfolio.

Michelle Gass, who started her journey at Levi Strauss & Co as the president, has been instrumental in leading various functions, including product development, merchandising, and marketing. She has also spearheaded the company's e-commerce and global commercial operations, driving international growth initiatives. Gass's appointment as the new CEO reflects her significant contributions to Levi Strauss & Co's success and growth in recent years.