In anticipation of the World Cotton Day on Oct 7, UK-based sustainable cotton organisation, CottonConnect and the Cotton Egypt Association (CEA) have teamed up to raise awareness about and expand the scope of regenerative cotton practices in Egypt.
The two organisations have signed an MoU to advance regenerative cotton farming by supporting CottonConnect’s REEL Regenerative Program. The initiative aims to build more resilient cotton supply chains and improve the livelihoods of farmers in the face of climate change.
As a non-profit dedicated to protecting and promoting the Egypt’s Cotton identity, CEA will assist CottonConnect in scaling the REEL Cotton Program which has already demonstrated a tangible impact in Egypt. Participating farmers have reported a 15 per cent -30 per cent reduction in water and chemical usage, a 15 per cent increase in yield, and a 30 per cent boost in profits.
This collaboration is seen as a critical response to the country’s ongoing challenges with climate change, given that Egypt is projected to be classified as ‘water scarce’ by 2025 by the United Nations, By adopting regenerative farming techniques, CottonConnect and CEA aim to help farmers adapt to and mitigate the worst effects of these environmental pressures.
This partnership also aligns with the theme of World Cotton Day: ‘Cotton for Good’. Both organisations are committed to advancing sustainable cotton farming practices that support environmental resilience while enhancing the livelihoods of cotton farmers across Egypt.
