Denim Premiere Vision 2024, held from December 4-5, saw over 2,600 visitors at SuperstudioPiu in Milan for the global denim event. This two-day gathering, under the patronage of the City of Milan, served as a platform for denim professionals to explore the latest trends, innovations, and sustainable practices shaping the denim sector for the Spring-Summer 26 season.
A hub for innovation and collaboration
Denim Premiere Vision continues to solidify its role as a key meeting point for global fashion brands, designers, manufacturers, and industry experts. The event’s success was reflected in the impressive attendance and its vibrant, collaborative atmosphere. Visitors had the opportunity to network with top industry players, explore cutting-edge denim collections, and gain insights into the future of denim design, production, and sustainability.
Florence Rousson, President of Premiere Vision, emphasized the industry's forward-thinking spirit: "Denim is evolving with unique versatility, from casual to sophisticated, and has become a cornerstone of the luxury sector. This edition embodied the collective energy and determination of our industry to drive innovation while addressing the challenges of sustainability."
Fostering dialogue and idea-sharing
The event was marked by dynamic conferences and Pitches, offering attendees valuable opportunities to engage with experts and learn about the latest technological advancements and sustainable initiatives in denim production. These sessions provided a platform for reflection, discussion, and the exchange of ideas to address the industry's evolving needs.
One of the key highlights was the Bioawake presentation by Orta, which showcased the future of eco-friendly denim production. Experts also discussed the transformation of washing, dyeing, and material management processes, with an emphasis on reducing environmental impact while maintaining quality. Andrea Venier’s ‘Zero PP’ concept also offered new insights into eliminating plastics from the denim production cycle.
The event's emphasis on innovation was coupled with a commitment to craftsmanship, particularly in the context of Italy's renowned denim manufacturing expertise. The discussions underscored the importance of blending traditional craftsmanship with cutting-edge technologies to create sustainable products.
Sustainability and fashion forward thinking
Sustainability was a central theme of this edition. The event presented solutions that aim to reduce the environmental footprint of denim manufacturing. One of the most notable discussions was led by Amy Leverton, founder of Denim Dudes, who explored the influence of pop culture, protest movements, and shifting societal values on denim design, manufacturing, and marketing. Leverton’s presentation underscored how cultural shifts will continue to shape the future of fashion.
In addition to sustainability, the conference program also focused on the sociocultural dynamics of the Middle Eastern market, offering insights into market entry strategies and growth prospects for denim in the region. A key theme was the role of women in revolutionizing fashion trends, with discussions highlighting how female figures are redefining stylistic and social norms in the industry.
Looking ahead: Trends for Spring-Summer 26
Denim experts, led by Juliet aMercerat, provided a preview of the Spring-Summer 26 season’s denim trends, outlining emerging stylistic and technical developments. These fashion seminars offered attendees a valuable opportunity to explore innovations in denim manufacturing, while also providing actionable insights for brands looking to stay ahead of the curve.
Key figures and global reach
Denim Premiere Vision 2024 saw the participation of 2,610 visitors, including fashion and accessory brand leaders, buyers, designers, and production managers from 14 countries, including Italy, France, Germany, the United States, and China. The event hosted 71 exhibitors, with a strong representation from denim spinners and weavers, manufacturers, and accessory producers. Additionally, 15 international hosted guests participated in strategic investment programs aimed at fostering key industry connections.
Looking forward to 2025
Denim Premiere Vision will return on May 21-22, 2025, for the Fall-Winter 26-27 season, continuing to serve as an essential hub for industry professionals to explore innovation, sustainability, and the future of fashion.
