In a groundbreaking collaboration, global denim manufacturing giant Artistic Milliners and specialty chemical leader Archroma are reshaping the denim industry's future through sustainable innovation. Their partnership centers around Archroma's revolutionary DIRESUL EVOLUTION BLACK dyestuff, heralding a new era of eco-advanced sulfur black dyeing for denim. The technology showcases superior resource efficiency, significantly reducing water and energy consumption while minimizing CO2 emissions during the dye synthesis process.
The acclaimed DIRESUL EVOLUTION BLACK introduces unique shades and washdown effects, particularly on dark black hues, eliminating bronzing effects and proving laser-friendly. Artistic Milliners unveiled a captivating capsule collection, EVO BLACK, at Kingpins Amsterdam in October, earning global acclaim from prominent brands. The company is now collaborating with Archroma's research and innovation team to expand the technology's application across a spectrum of colors and performance effects.
Omer Ahmed, Managing Director of Artistic Milliners, expressed enthusiasm about advancing eco-forward denim production. "We are enthusiastic about promoting the DIRESUL EVOLUTION BLACK technology with our partner Archroma as a way to help our industry move towards more eco-forward denim production that nurtures people and the planet," he stated.
Umberto De Vita, Director of Denim Market Segment at Archroma Textile Effects, emphasized the pivotal role of such collaborations in proving that denim production can be environmentally conscious and economically viable. DIRESUL EVOLUTION BLACK's recent recognition with the Innovation - Dyes award at the 2023 Just Style Excellence Awards underscores its transformative impact on sustainable denim production.
