The recently concluded Moscow Fashion Week (MFW), held from March 1st to 8th, 2024, witnessed a vibrant infusion of Indian creativity. Renowned labels Geisha Designs and the NBC brand stole the spotlight with their captivating collections, marking a significant stride for Indian fashion on the global stage.
This wasn't a first for Indian designers in Russia. The success of the BRICS+ Fashion Summit in December 2023, where Indian talents left a lasting impression, paved the way for wider recognition.
A fusion finesse
Geisha Designs, helmed by the creative duo of Paras Bairoliya and Shalini Jaikaria, is known for its unique blend of traditional Indian aesthetics with contemporary sensibilities. Their MFW showcase was no different, featuring exquisite ensembles that resonated with the audience's taste for elegance.
“We've always believed in the power of Indian textiles and craftsmanship to transcend borders,” shared Shalini Jaikaria, Co-founder, Geisha Designs. “Moscow Fashion Week provided a fantastic platform to present our fusion narrative to a discerning audience.”
A touch of theatricality
Nitin Bal Chauhan, the mastermind behind the NBC brand, brought his signature dramatic flair to MFW. His collection offered a powerful blend of emotions and aesthetics, leaving a lasting impression on viewers.
“Moscow's fashion scene is known for its appreciation of bold statements,” said Nitin Bal Chauhan, Founder, NBC Brand. “We were thrilled to showcase our storytelling through fashion on such a prestigious platform.”
Impact on the fashion world
The participation of Indian designers at MFW signifies a growing appreciation for Indian textiles, craftsmanship, and design sensibilities. It opens doors for future collaborations and fosters a cultural exchange within the global fashion fraternity.
“This is a momentous occasion for Indian fashion,” said Sunil Sethi, Chairman, Fashion Design Council of India (FDCI). “It signifies the growing potential of Indian designers to make a mark on the international stage and influence global fashion trends.”
The success of Indian designers at MFW is a testament to the country's rich textile heritage and the talent of its emerging fashionistas. As this cultural exchange continues, we can expect to see a beautiful confluence of Indian and international styles emerge on the global runway.
