Dior has roped in Hollywood actress Monica Barbaro as its new brand ambassador for women's fashion. The announcement follows Barbaro's Academy Award-nominated portrayal of Joan Baez in ‘A Complete Unknown’ and highlights her rising prominence in Hollywood. She will represent the women's collections designed by Maria Grazia Chiuri.
According to Dior, Barbaro embodies the elegance and audacity of Dior style, a continually reinvented femininity. The partnership aims to strengthen the brand's connection to culture and creativity.
This appointment further strengthens Barbaro's relationship with LVMH Moët Hennessy Louis Vuitton, as she was also named a Bulgari ambassador in July.
The announcement comes amidst recent changes at Dior, including the earlie
r announcement of Kim Jones, Artistic Director, Dior Homme, stepping down from his position at the brand after seven years. This new announcement reflects Dior's ongoing strategy to align with influential figures in the entertainment industry and reinforce its brand image.
