Kornit Digital, a global leader in sustainable digital textile production technologies, has announced an extended partnership with DO Apparel, a custom sportswear company specializing in garments for major league teams across basketball, football, and baseball. DO Apparel has further embraced Kornit's on-demand digital production as an alternative to traditional screen printing for its sports apparel, including jerseys, uniforms, and t-shirts.

Based in Livonia, Michigan, DO Apparel provides custom sportswear for organizations including Major League Baseball, the NBA, and the NFL. The company recently invested in Kornit’s Atlas Max Poly system to enhance its production capabilities across various fabrics, such as cotton and polyester. This system allows DO Apparel to create high-quality designs, including photorealistic images, neon patterns, and 3D effects on a wide range of polyester blends.

Ronen Samuel, CEO of Kornit Digital, emphasized the growing demand for medium-run, on-demand digital production, stating that traditional screen printing can no longer meet the custom requirements of today’s team apparel market. Matt McKae, COO of DO Apparel, praised the Atlas Max Poly system for its versatility and ability to handle medium-sized orders of 500 to 1,000 pieces, calling it a significant boost for the company’s operations.