Eastman’s innovative Naia cellulosic fibers have once again earned the prestigious dark green shirt ranking in the 2023 Canopy Hot Button Report, solidifying the company’s commitment to protecting ancient and endangered forests while advancing sustainable fiber solutions. The recognition comes from maintaining a stellar score of 30 buttons, a metric used to assess sustainability across seven key categories for MMCF (Man-Made Cellulosic Fiber) producers.

Eastman first achieved a light green rating in 2019 and has consistently improved, reflecting ongoing innovation and eco-conscious practices. The Naia brand focuses on responsibly sourced materials, low-impact production, and sustainable fiber development, all designed to reduce environmental harm.

Carolina Sister Cohn, Global Marketing Leader at Eastman, emphasized that the recognition reinforces the company’s commitment to driving innovation in sustainable textiles. She highlighted Eastman’s focus on balancing innovation with responsibility, aiming to meet customer needs while prioritizing environmental stewardship.

Nicole Rycroft, Founder and Executive Director of Canopy, praised Eastman’s leadership in protecting critical forests and scaling Next Generation fiber solutions, citing its contribution to industry transformation.

Central to Eastman’s success is the Naia Renew portfolio, including Naia Renew ES, a fiber composed of 40 per cent certified recycled waste, 20 per cent recycled cellulose, and 40 per cent sustainably sourced wood pulp. Brands like Reformation are embracing Naia Renew, underscoring its market appeal.

Through investment in cutting-edge technologies and collaboration, Eastman continues to pioneer high-quality, eco-friendly fibers, reinforcing its commitment to a more sustainable textile future.