Eastman’s Naia Renew fibers are redefining sustainable fashion with their innovative circularity model, powered by the company’s carbon renewal technology. This process breaks down hard-to-recycle waste into molecular building blocks, transforming them into high-quality feedstock for Naia Renew fibers. The result is a versatile, biodegradable, and GRS-certified cellulosic fiber that blends sustainability with uncompromised style and comfort.
Naia Renew ES (Enhanced Sustainability), already available at scale, boasts 60 per cent GRS-certified recycled content. Its composition includes 40 per cent certified recycled waste material, 20 per cent certified recycled cellulose, and 40 per cent sustainably sourced wood pulp. Eastman aims to push these sustainability boundaries even further.
To highlight this innovation, Eastman has launched the ‘Recycled and Runway Ready’ campaign, blending photography and AI to showcase how waste can be transformed into striking garments. The campaign spans diverse styles, from formalwear to casual streetwear, reflecting the fibers versatility.
The garments, made with Naia Renew fibers, are not just conceptual, they are available globally in stores and online, featured in collections by top fashion brands. With Naia Renew, Eastman proves there’s no trade-off between responsibility and beauty. These fibers cater to countless fashion applications, enabling stylish, sustainable creations at scale.
