China will be the next stop in Cividini's growth strategy. The men's and women's clothing brand, which was founded by Piero and Miriam Cividini in the late 1980s, generated 90 per cent of its €12 million turnover in 2016 from sales abroad.

Piero Cividini explains the company has made a deal with a local distributor, Singapore IFFG, to expand in the Far East over the next five years, with a network of ‘shop in shops' in some of China's most prestigious malls. The first store opened at the end of April in Shanghai, inside the Golden Eagle International Shopping Center. The day after a multi-brand IFF Gallery was inaugurated in Nanjing: 3,000 sq. mt. of space dedicated to high-end fashion, including Cividini's collections.

So far in 2017, the brand has shown signs of development, with a positive sales campaign: Piero Cividini, states that the orders for the fall winter 2017/18 season ended with a slight increase and the company is looking to end the year with a single-digit increase in sales. Cividini's main markets are Japan, where it has 20 shop-in-shops and 60 MBOs, and the United States, where they're present in 40 multi-brand boutiques.

The company from Gorle, near Bergamo, Italy, is present in 250 wholesale stores elsewhere throughout the world, in Italy, Europe, Russia, South Korea, and Taiwan. In order to reach their global clientele, the company enacted a development process that, according to the founder, the company has a great deal to do with the generational change and it is important to look for demographics that have different consumption habits.

Women make up the major share of Cividini's clientele, their menswear collection was launched only a few years ago and these clients appreciate the brand's quality and discreet elegance.