FibreTrace has named Tricia Carey as its new Strategic Advisor in New York City, bringing over 25 years of expertise in textile innovation, sustainability, and circularity.
Tricia played a key role at Lenzing Fibres, driving the growth of Tencel in the US and leading global collaborations with mills and retailers. At Renewcell, she championed Circulose, a breakthrough recycled material, reinforcing her commitment to circular fashion.
Danielle Statham, Founder of FibreTrace, praised Tricia’s marketing expertise and industry influence. “She brings an incredible network and the ability to turn ambitious goals into reality. Her leadership will strengthen our partnerships and accelerate industry change.”
A graduate of the Fashion Institute of Technology with additional credentials from Cornell and MIT, Tricia has received accolades such as the Rivet 50 award and the B2B Content Marketer of the Year. She has held leadership roles with Textile Exchange, Transformers Foundation, and Accelerating Circularity and has spoken at global events like the UN’s Conscious Fashion Network and ITMF.
Expressing her enthusiasm, Tricia said, “FibreTrace is a game-changer in textile accountability. As transparency demands rise, FibreTrace leads the way with real-time fibre integrity. I’m eager to drive innovation and sustainability with this team.”
FibreTrace’s technology embeds a luminescent pigment at the raw fibre stage, acting as an invisible barcode that remains traceable through every production step. This ensures supply chain transparency from fibre to finished garment, reinforcing FibreTrace’s leadership in textile traceability.
