Fortude has entered into a strategic partnership with leading supply chain traceability platform Ettos to help fashion businesses improve transparency and give customers deeper insights into their production methods. This collaboration will enable fashion brands to streamline operations and strengthe supply chain transparency by combining traceability, compliance, and Digital Product Passports (DPPs) into an integrated solution.

Simplifying the tracking of raw materials and verifying sustainability claims, the Ettos’ platform features a B2B web platform for managing traceability and compliance, as well as a B2C web app that delivers DPPs to consumers via QR codes. Through this partnership, Fortude and Ettos aim to enhance their services in the fashion industry, supporting clients from sourcing raw materials to delivering finished products.

Adriana Batty, Co-founder, Ettos, states, Fortude’s expertise in digital solutions and strong foundation in the fashion industry align with Ettos’ vision to create a more transparent global supply chain. Together, the two firms aim to enpower brands and consumers with reliable sustainability insights.”

Daniel Rodrigo, Senior Vice President -Global Technical Consulting, Fortude, adds, this partnership with Ettos underscores the company’s commitment to deliver impactful digital solutions. As a long-time info partner, Fortude has provided ERP solutions to numerous global fashion brands. Expanding its focus on digital transformation, this collaboration will help fashion brands achieve greater transparency and compliance.

Representing a major milestone in addressing the fashion industry's growing demand for sustainability and traceability, this partnership helps Fortude and Ettos guide other brands through complex supply chain challenges, fostering a more sustainable and transparent future for the fashion industry.