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Four themes to showcase trends at Intertextile Shanghai Home Textiles

"As one of the largest printing markets in the world, textile industry has been offering newer avenues of growth to new age printing. Owing to its inherent advantages such as higher colour definition, shorter design time and lower production cost, the textile industry is witnessing winds of change. In this regard, Digital Printing Zone at Intertextile Shanghai Home Textiles will host more number of exhibitors, a series of seminars and the debut Digital Printing Micro Factory to reflect growing interest in the industry."

 

 

Four themes to showcase trends at Intertextile Shanghai Home Textiles

 

As one of the largest printing markets in the world, textile industry has been offering newer avenues of growth to new age printing. Owing to its inherent advantages such as higher colour definition, shorter design time and lower production cost, the textile industry is witnessing winds of change. In this regard, Digital Printing Zone at Intertextile Shanghai Home Textiles will host more number of exhibitors, a series of seminars and the debut Digital Printing Micro Factory to reflect growing interest in the industry. The exhibition, to be held from August 23- 26, will host over 1,200 exhibitors, presenting the full range of home textile products including upholstery fabrics, bedding & towelling, carpets & rugs, sun protection systems & curtain accessories, wallcoverings, original textile designs and digital printing solutions.

Digital printing micro factory

Intertextile Shanghai Home Textiles

 

To enhance learning experience, the show will feature the Digital Printing Micro Factory for the first time, where four leading domestic companies will demonstrate the entire processing line from design software and printing machines to ink and final products. Being a leading Chinese large-format digital printing solutions providers, Twinjet Technology Development, specialises digital textile printers. They obtained support from brands like Dimatix and Ricoh to ensure printing quality and stability. Wuxi Pengda Science & Technology will present latest separation style hot transfer printing machine and automatic flat hot transfer printing machine in the Micro Factory. Apart from machines, sublimation transfer paper is another essential element throughout the digital printing process. Transfer Innovative Material (Suzhou) will showcase their highlighted transfer paper wherein customers can simply print patterns on the coated paper and heat transfer to most kinds of fabrics. The last member, Kushan Caidu Digital Printing, will illustrate their processing service in the Micro Factory.

Concurrent events

The 2017 Andrew Martin International Interior Design Summit will be held on the first two days where nine experts from interior design, architecture and art will discuss the transformation of design in new information era. There will be a Home Furnishing Crossover Exhibition where 40 designers and artists use furniture and installation art to illustrate new home living styles. Banking on last year’s success, Trevira will showcase inherently flame retardant fabrics and will invite visitors to create their own mood board with Trevira CS fabrics in a series of workshops.

Underlying themes

This year, China Home Textile Association, The Department of Home Textile Trend Research and Promotion, Concept & Style Fashion Project Group Italy have worked jointly to analyse global and domestic market together with consumer behaviour. From this, four themes were developed to express the 2018/19 Chinese home textiles trends: Down to earth: The tension generated by the increasing pervasiveness of digital screens and their sterility, leads to research an earthy connection, with roots and experience in nature. Connected senses: The digital revolution began with the transformation and transposition of an increasing number of ‘real life’ activities in expressible functions through digital entities. No borders: The multifaceted urban contest and the network are changing the way we perceive communities, identities and the way we pass a cultural substance. Re-thinker: We are in a period of transition, we eliminate the excesses to come to the lightness of being. We discover again the value of timeless classics, which are reinvented for the future.

To provide visitors with concrete ideas on trend concept and encourage companies to develop new products, the show will select products from exhibitors, which resonate the four trend themes presented in the Trend Area.

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