C.L.A.S.S. Eco Hub has selected experimental and responsible project in Milan, Froy Club as the winner of C.L.A.S.S. ICON Award 2022. The annual contest aims to sponsor a visionary creative for combining design, responsibility, innovation and communication. Giusy Bettoni, CEO and founder of C.L.A.S.S says, the firm was impressed by the project’s mastery in knitwear. The interesting colors and shapes used in the project are cherry on top.
The project is rooted in Armenian culture to paint an image enriched by the melting pot of other traditions, using an artistic language with blurred boundaries. Through its collections, the brand tells stories of everyday life, populated by characters who embody the vices and virtues of contemporary society.
Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting the highest possible number of natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.
