One of the oldest US and most authentic sportswear brands, Gant is celebrating its 75th anniversary with the opening of an exhibition and installation in Berlin.
Being held at Highsnobiety's new flagship store in Berlin from Apr 12-May 8, 2024, the exhibit tells the story of this authentic American East Coast brand since its inception in 1949.
Curated by Herbert Hofmann, VP creative and buying, Highsnobiety, the exhibition sheds light on the history of one of the first American sportswear brands, examines its influence on the fashion industry and shows iconic pieces like Old Oxford button-down shirts, college classics and Ivy League memorabilia from its founding in New Haven in 1949 to the present day.
The exhibit was created by Christopher Bastin, Creative Director, Gant who aimed to open the brand’s archive and show it to a vast number of consumers and insiders.
The installation is accompanied by an exclusive interview with one of the founders, Marty Gant, which takes visitors on a journey back to 1950s Americana.
