The German pavilion at Techtextil North America was a real eye-catcher.

Visitors were very interested in exhibitors’ products. They gained potential customers and were able to make numerous high-grade contacts. The level of interest shown in German highly innovative e-textile solutions, which are completely new in the sector, was very high.

In addition to the appealing exhibition stand concept and the excellent organisation, the companies taking part were particularly pleased with the high visitor standard.

Besides gaining new customers, the focus of the companies taking part in High-Tex from Germany was on cultivating customer relations. The German pavilion gave them a good opportunity to get to know the US market better.

The companies taking part in High-Tex from Germany made their presentations on around 1,300 sq mts of exhibition space with their own exhibition stands, with selected exhibits on a central Plaza.

Additionally, the German Institutes of Textile and Fiber Research, the Association of the Finishing, Yarns, Woven Fabrics and Technical Textiles Industry and the German American Chamber of Commerce provided insights into current research projects and offered information about the sector.

High-Tex from Germany was a good starting point for cultivating contacts with customers in the United States.