The retail sector needs to work across all aspects of production process to achieve closed loop clothing, said H&M’s sustainability manager Catarina Midby while addressing the Textiles Recycling Conference in London. She spoke of the importance of working across the spectrum to achieve the best recycling rates while being cost conscious.

With over 4,000 shops worldwide, H&M is committed to a goal of being 100 per cent circular in terms of how its fashion is made and used. The goal is to use 100 per cent recycled or other sustainably sourced material, Midby informed. H & M works across the entire chain from design to how raw materials are sourced and grown, all the way through to the product reaching the customer, she added.

H&M is committed to a goal of being 100 per cent circular in terms of how its fashion is made and used. Globally the company through its recycling scheme, which it runs through stores, has collected 36,000 tonnes of material, she told delegates.