As per the global licensing agreement signed with Lacoste, Haddad Brands will manage the brand’s kids’ clothing and accessories collections. The company will design, develop, produce, and market the Lacoste kids’ range, with its first collection for the Fall 2025 to debut in stores by mid-July 2025.
Founded in 1925 and headquartered in New York, Haddad Brands specialises in children’s apparel and accessories. The company is the official licensee of several prominent brands, including Nike, Converse, Levi’s, Tommy Hilfiger, and Calvin Klein.
Until now, Lacoste developed its kids’ category internally. Prices for the kids’ collections, ranging from newborns to teens, range between €30 and €100. Haddad Brands joins Lacoste’s select group of licensees, which includes Interparfums SA for fragrances and cosmetics, Marchon for eyewear, and Movado for watches and jewelry. This partnership underscores Lacoste’s focus on strengthening its position in the premium kidswear market globally.
Thierry Guibert, CEO, Lacoste, says, the undeniable expertise and knowledge of Haddad Brands in kids’ fashion licensing are major assets for the lacoste’s continued development in this category. This strategic alliance enables the brand to strengthen our presence in this segment.
Jack Haddad, President, Haddad Brands, adds, combined with Haddad Brands’ incredible team, Lacoste’s seamless partnership gives the company great confidence that the brand’s kids’ product will continue to resonate with consumers globally.
