"In an attempt to solidify Hong Kong’s position as a hotspot for global fashion and style, Hong Kong Trade Development Council (HKTDC) is all set to launch CENTRESTAGE, a brand new fashion promotion and launch platform, to be held from September 7 to 10, 2016 at the Hong Kong Convention and Exhibition Centre (HKCEC)."

In an attempt to solidify Hong Kong’s position as a hotspot for global fashion and style, Hong Kong Trade Development Council (HKTDC) is all set to launch CENTRESTAGE, a brand new fashion promotion and launch platform, to be held from September 7 to 10, 2016 at the Hong Kong Convention and Exhibition Centre (HKCEC).

Organised by the Hong Kong Trade Development Council (HKTDC), the trade show will feature some 200 fashion brands from 20 countries and regions, as well as more than 50 spectacular events, including the large-scale opening gala fashion show ; CENTRESTAGE Elites’ and around 30 other fashion shows. There will also be designer sharing sessions, industry seminars, networking events and more. The trade show is supported by local and overseas industry players, and is expected to attract buyers, particularly select shops, department stores and e-tailers, as well as fashion media and fashion enthusiasts in the region. Designers and guests at the press conference include local designer Mim Mak as well as Simon Choi, Project Director of Fashion Mirage, Hong Kong Fashion Designers Association and Elina Lee, Director of Partnership, Marketing, Communications, Events & Special Projects, Hong Kong Design Centre (HKDC).

Fashion shows interspersed with informative seminars

Spread over four thematic zones: Glam, Allure, Metro and Forward, CENTRESTAGE will see participation from Chinese mainland, Taiwan, Japan, Korea, Malaysia, Thailand, India, Australia, the United States and Europe. The show will also be attended by various trade organisations like Hong Kong Fashion Designers Association, the California State Trade and Export Promotion & Center for International Trade Development from the US, the Taiwan Textile Federation and the Thailand Textile Institute. The event will showcase almost 30 fashion shows featuring brands like 45R, anagram, ANTEPRIMA, Aquascutum, ARTHUR LAM, ATSURO TAYAMA, Charmante, Galtiscopio and more.

Forecasting trends in fashion and retail

Apart from the fashion shows the event will have in depth seminars, analytical discussion with experts from WGSN and Fashion Snoops to forecast fashion and retail trends for the coming year. The seminar CENTRESTAGE Elites will focus on Asia’s design influence on international styles and trends. There will also be seminars to grasp the latest developments in global market. The event has been designed to become a signature fashion event for the region showcasing the best of fashion and styling in Asia. To promote CENTRESTAGE the first of its kind fashion event, HKTDC is launching a citywide campaign ‘Hong Kong in Fashion’, an aggressive promotional series.

HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia.