German fashion group Hugo Boss has set up an independent company called ‘Eightyards’ to recycle and reuse Hugo Boss's excess production materials. The concept underpinning the group’s new project is strategically aligned with the brand’s broader commitment. Based in Metzingen, Germany, the brand aims to make its production process as environmentally and resource-friendly as possible.

To commence operations in January 2025, Eightyards is led by Marketa Miltenberger, and Placido Klitzke, Joint Directors. The company aims to establish itself as a major facilitator for the recycling and reuse of excess production materials, also in sectors other than fashion.

Owner of the brands, Boss and Hugo, the Hugo Boss group commercialises its brands’ collections in 131 countries via approximately 7,800 multi-brand retailers, and operates e-shops in 73 countries. The group has approximately 19,000 employees worldwide, and generated revenues of €4.2 billion in fiscal 2023.

For the current fiscal year, Hugo Boss has lowered its revenue forecasts to between €4.20 billion and €4.35 billion, in the face of weakening global demand, particularly in China and the UK. In Q3, the company’s sales at constant exchange rates increased to €1.029 billion from €1.027 billion in the same period last year, and well above the market expectation of €1.023 billion. In 2025, the group aims to generate revenues worth €5 billion in 2025.