Huntsman Textile Effects has entered into a collaboration with Viyellatex. Huntsman will support Viyellatex’s mills to streamline operations and optimise processes, train technical staff, and make recommendations to help improve yield and productivity. The agreement is expected to help Viyellatex maintain its edge in the textile industry by leveraging Huntsman's R&D capabilities, innovation and focus on sustainability.

Viyellatex is a group of vertically integrated textile manufacturing companies in Bangladesh. It places strong emphasis on sustainability by minimising energy use, adopting waste and water recycling, and using only organic materials and environmentally compliant chemicals and dyes.

Huntsman, based in Switzerland, is a dyes and chemicals company. It provides high quality dyes and chemicals to the textile and related industries, manufacturing a broad range of dyes and chemical products that enhance the color of finished textiles and improve performance characteristics, such as wrinkle resistance, lasting freshness and the ability to repel water and stains. The business currently serves over 4,500 customers located in 80 countries. Its operating companies manufacture products for a variety of industries.

Bangladesh’s readymade garment sector was worth $28.1 billion in 2015-16, with more than 4,300 garment factories employing about four million people and accounting for 82 per cent of the country's total exports.