The Islamic Fashion and Design Council (IFDC) has dedicated a fund to help emerging modest brands find success in the business of modest fashion and lifestyle. Participants have the potential to become a strong part of the global modest fashion narrative. The first event where the fund will be applied is the upcoming Pret-A-Cover Buyers Lane. This is a first in the global modest fashion space.
The Pret-A-Cover Buyers Lane is an invitation-only platform where well selected modest fashion and design brands will be showcased to global attendees; an opportunity that can very well catapult their journey to the next level.
One challenge for designers is rising event production costs. A designer’s career can be made or broken by their ability to showcase work and gain critical exposure at key events like Pret A Cover Buyers Lane. Until now. IFDC will be working together with brands, helping them to remove roadblocks thereby increasing their pathways to development and success. By covering fees and certain costs, IFDC’s aim is to significantly bolster the momentum of the growing modest lifestyle industry.
Designers will get direct access to prominent global retailers, VIPs, industry leaders, and more looking to discover opportunities within the lucrative Muslim fashion and lifestyle markets and also within the wider secondary market of modest lifestyle consumers.
