Iluna Group's strategy is deeply inspired by Lavoisier's famous law, guiding its creative process with an emphasis on transformation over creation. Federica Annovazzi, Creative Director of Iluna, explains that today’s true artistry lies in reimagining what already exists. She believes that innovation stems from refining processes, with a focus on sustainable, conscious, and culturally significant transformations in design.

For Summer 2025, Iluna introduces three key creative moods: Simpleness, Essences, and Divine. Simpleness celebrates the beauty found in everyday life, inspired by Ken Scott’s floral maximalism, which comes to life in intricate laces. Essences reflects the timeless purity of water, symbolizing fluidity and evolution, drawing inspiration from Iris Van Herpen's sensory and movement-driven design. Finally, Divine invokes Eastern spirituality through delicate flowers, blending botany and luxury fashion, inspired by Guo Pei’s artistic fusion of Chinese imperial style and European fashion.

Iluna Group, a pioneer in sustainability, has been committed to environmental responsibility since 2018 with its Green Label range. The company ensures full control over its production chain, from polymer to finished lace, with transparency and traceability through the Higgs Index. Its share of sustainable production has risen from 3 per cent in 2018 to over 50 per cent in 2022.

In total, Iluna has produced 7.5 million meters of Green Label lace, saving significant water resources. Innovations include GRS-certified Lurex nets, special finishes like printing and flocking, and eco-friendly materials such as organic cotton and Roica EF, reinforcing the company’s dedication to sustainability and responsible innovation.